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		<title>The Plan To Win Podcast</title>
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		<description>The Plan to Win Podcast is a companion to Dr. Dave Jones&#039;s book Plan to Win. It exists to help Christian leaders, church executives, and ministry founders name what is really going on inside their organizations and rebuild from vision instead of from fear, lust, anger, or pride.</description>
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		<copyright>© 2026 M is Good</copyright>
		<itunes:subtitle>Vision always wins.</itunes:subtitle>
		<itunes:author>Dr. Dave Jones</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>The Plan to Win Podcast is a companion to Dr. Dave Jones&#039;s book Plan to Win. It exists to help Christian leaders, church executives, and ministry founders name what is really going on inside their organizations and rebuild from vision instead of from fear, lust, anger, or pride.</itunes:summary>
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			<itunes:name>Dr. Dave Jones</itunes:name>
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		<googleplay:author><![CDATA[Dr. Dave Jones]]></googleplay:author>
			<googleplay:email>webteam@misgood.com</googleplay:email>			<googleplay:description>The Plan to Win Podcast is a companion to Dr. Dave Jones&#039;s book Plan to Win. It exists to help Christian leaders, church executives, and ministry founders name what is really going on inside their organizations and rebuild from vision instead of from fear, lust, anger, or pride.</googleplay:description>
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	<title>Relationships Are the Cheat Code with Ken Joslin</title>
	<link>https://misgood.com/podcast/ken-joslin-relationships-cheat-code/</link>
	<pubDate>Mon, 05 Oct 2026 19:24:54 +0000</pubDate>
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	<description><![CDATA[Ken Joslin shares why proximity to the right people changes everything. Learn about vision vs. goals, the Core Five Framework, and Proximity Live Oct 14-16.]]></description>
	<itunes:subtitle><![CDATA[Ken Joslin shares why proximity to the right people changes everything. Learn about vision vs. goals, the Core Five Framework, and Proximity Live Oct 14-16.]]></itunes:subtitle>
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	<content:encoded><![CDATA[Ken Joslin shares why proximity to the right people changes everything. Learn about vision vs. goals, the Core Five Framework, and Proximity Live Oct 14-16.]]></content:encoded>
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	<itunes:author><![CDATA[Dr. Dave Jones]]></itunes:author>	<googleplay:description><![CDATA[Ken Joslin shares why proximity to the right people changes everything. Learn about vision vs. goals, the Core Five Framework, and Proximity Live Oct 14-16.]]></googleplay:description>
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	<title>Better Today Than Yesterday with Thomas Costello</title>
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	<pubDate>Thu, 17 Sep 2026 16:33:45 +0000</pubDate>
	<dc:creator><![CDATA[Dr. Dave Jones]]></dc:creator>
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	<description><![CDATA[Dr. Dave sits down with Thomas Costello, executive pastor in Honolulu and founder of Reach Right, one of the sharpest teaching voices in church marketing today. Their conversation covers what it actually means to grow closer to Jesus one day at a time, why habit stacking beats willpower for spiritual disciplines, the obligatory religious phraseology killing most church communication, and why accountability partners of the same gender are not optional if you want lasting victory over fear, lust, anger, and pride.]]></description>
	<itunes:subtitle><![CDATA[Dr. Dave sits down with Thomas Costello, executive pastor in Honolulu and founder of Reach Right, one of the sharpest teaching voices in church marketing today. Their conversation covers what it actually means to grow closer to Jesus one day at a time, w]]></itunes:subtitle>
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	<itunes:title><![CDATA[Better Today Than Yesterday with Thomas Costello]]></itunes:title>
	<itunes:episode>3</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[Dr. Dave sits down with Thomas Costello, executive pastor in Honolulu and founder of Reach Right, one of the sharpest teaching voices in church marketing today. Their conversation covers what it actually means to grow closer to Jesus one day at a time, why habit stacking beats willpower for spiritual disciplines, the obligatory religious phraseology killing most church communication, and why accountability partners of the same gender are not optional if you want lasting victory over fear, lust, anger, and pride.]]></content:encoded>
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	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>Plan to Win: Scott Shuford</title>
	<link>https://misgood.com/podcast/scott-shuford-own-your-audience/</link>
	<pubDate>Mon, 14 Sep 2026 10:00:58 +0000</pubDate>
	<dc:creator><![CDATA[Dr. Dave Jones]]></dc:creator>
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	<description><![CDATA[Dr. Dave sits down with Scott Shuford, founder of FrontGate Media and one of the original voices in Christian marketing. Scott has spent twenty-five years on the west coast doing the same work Dr. Dave has been doing on the east coast, and this is the first time the two of them have sat down together. Their conversation covers what actually works in Christian marketing right now, why owning your audience matters more than chasing platform followers, the surprising results of a fifteen-tactic launch test with actor Kevin Sorbo, and the diagnostic mindset that separates ministries that grow from ministries that plateau.]]></description>
	<itunes:subtitle><![CDATA[Dr. Dave sits down with Scott Shuford, founder of FrontGate Media and one of the original voices in Christian marketing. Scott has spent twenty-five years on the west coast doing the same work Dr. Dave has been doing on the east coast, and this is the fi]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Own Your Audience with Scott Shuford]]></itunes:title>
	<itunes:episode>2</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[Dr. Dave sits down with Scott Shuford, founder of FrontGate Media and one of the original voices in Christian marketing. Scott has spent twenty-five years on the west coast doing the same work Dr. Dave has been doing on the east coast, and this is the first time the two of them have sat down together. Their conversation covers what actually works in Christian marketing right now, why owning your audience matters more than chasing platform followers, the surprising results of a fifteen-tactic launch test with actor Kevin Sorbo, and the diagnostic mindset that separates ministries that grow from ministries that plateau.]]></content:encoded>
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	<itunes:summary><![CDATA[Dr. Dave sits down with Scott Shuford, founder of FrontGate Media and one of the original voices in Christian marketing. Scott has spent twenty-five years on the west coast doing the same work Dr. Dave has been doing on the east coast, and this is the first time the two of them have sat down together. Their conversation covers what actually works in Christian marketing right now, why owning your audience matters more than chasing platform followers, the surprising results of a fifteen-tactic launch test with actor Kevin Sorbo, and the diagnostic mindset that separates ministries that grow from ministries that plateau.]]></itunes:summary>
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	<itunes:duration>41:12</itunes:duration>
	<itunes:author><![CDATA[Dr. Dave Jones]]></itunes:author>	<googleplay:description><![CDATA[Dr. Dave sits down with Scott Shuford, founder of FrontGate Media and one of the original voices in Christian marketing. Scott has spent twenty-five years on the west coast doing the same work Dr. Dave has been doing on the east coast, and this is the first time the two of them have sat down together. Their conversation covers what actually works in Christian marketing right now, why owning your audience matters more than chasing platform followers, the surprising results of a fifteen-tactic launch test with actor Kevin Sorbo, and the diagnostic mindset that separates ministries that grow from ministries that plateau.]]></googleplay:description>
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	<title>Plan to Win: Mark McDonald</title>
	<link>https://misgood.com/podcast/plan-to-win-mark-mcdonald/</link>
	<pubDate>Thu, 03 Sep 2026 14:08:53 +0000</pubDate>
	<dc:creator><![CDATA[Dr. Dave Jones]]></dc:creator>
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	<description><![CDATA[Welcome to the launch of the Plan to Win Podcast. Dr. Dave sits down with Mark McDonald, founder of Be Known For Something and a 25-year veteran of church branding. Two grizzled veterans meeting for the first time dig into why churches say too much, why fear makes messaging generic, why pride quietly makes vision too personal, and why the average church is a lot less welcoming than the pastor thinks.]]></description>
	<itunes:subtitle><![CDATA[Welcome to the launch of the Plan to Win Podcast. Dr. Dave sits down with Mark McDonald, founder of Be Known For Something and a 25-year veteran of church branding. Two grizzled veterans meeting for the first time dig into why churches say too much, why ]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Be Known For Something with Mark McDonald]]></itunes:title>
	<itunes:episode>1</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[Welcome to the launch of the Plan to Win Podcast. Dr. Dave sits down with Mark McDonald, founder of Be Known For Something and a 25-year veteran of church branding. Two grizzled veterans meeting for the first time dig into why churches say too much, why fear makes messaging generic, why pride quietly makes vision too personal, and why the average church is a lot less welcoming than the pastor thinks.]]></content:encoded>
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	<itunes:summary><![CDATA[Welcome to the launch of the Plan to Win Podcast. Dr. Dave sits down with Mark McDonald, founder of Be Known For Something and a 25-year veteran of church branding. Two grizzled veterans meeting for the first time dig into why churches say too much, why fear makes messaging generic, why pride quietly makes vision too personal, and why the average church is a lot less welcoming than the pastor thinks.]]></itunes:summary>
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	<itunes:duration>47:21</itunes:duration>
	<itunes:author><![CDATA[Dr. Dave Jones]]></itunes:author>	<googleplay:description><![CDATA[Welcome to the launch of the Plan to Win Podcast. Dr. Dave sits down with Mark McDonald, founder of Be Known For Something and a 25-year veteran of church branding. Two grizzled veterans meeting for the first time dig into why churches say too much, why fear makes messaging generic, why pride quietly makes vision too personal, and why the average church is a lot less welcoming than the pastor thinks.]]></googleplay:description>
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