The Apply Rigor Matrix is a guide through the mountaintops and valleys of your vision journey. We recognize the matrix, like life, can be complex. With complexity, comes questions. Below you’ll find the most frequently asked questions.

If you need more help, please email us at [email protected].

Q. What is the difference between a idea and vision?

An idea is a spark. An idea ignites the innovative process, it doesn’t build it. We need ideas. There are no shortages of ideas, but we are in short demand of visionaries. Vision building takes time and lots of emotional equity.


Vision and vision building is based upon strategic research and deep understanding. Building a vision is detailed and rigorous.


Vision goes beyond the idea; vision destroys the old way of doing things and builds another widget or organization bigger and smarter. Whereas, ideas spark, but then jumps right back into the old way of doing things. An idea is one dimensional, while a vision is multi-dimensional because it combines the idea of the creative tension that moves to action, it also moves along the dimension of mission and the deep down personal values which create the culture and end values that define the end user experience.


If you are an idea guy, find a visionary guy and then find a new set of friends who can fund your ideas and get out of their way.

Q. Why do most of my projects or ideas not working for me?

It’s a great question that requires personal one on one time to uncover. Most of the time it’s not that it’s a bad idea or vision. You simply don’t give your vision time to breathe and you don’t work your vision or idea. Ask yourself do you really want to apply rigor to the vision for the next 3-5 years? Most ideas that transition to a vision don’t have enough repetition behind them for them to succeed.  Quitting should never be an option, but you should process your idea before you start it.  Here are some of the more frequent questions to ask yourself:

  1. Do you have low or high EI (Emotional Intelligence)?
  2. Are you trained or educated in the area of your profession?
  3. Are you mentor by someone who is experienced?
  4. Are you engaged in a support community that can help you financially or emotionally?
  5. Are you willing to build your vision for the next 3 to 5 years or perhaps 10 years? Is this the direction you want to go?

Q. What are emotions?

“An emotion is a complex psychological state that involves three distinct components: a subjective experience, a physiological response, and a behavioral or expressive response.” (Hockenbury & Hockenbury, 2007)

Q. What is Psychological Fitness?

Psychological Fitness is defined as the integration and optimization of mental, emotional, and behavioral abilities and capacities to optimize performance and strengthen an individual’s emotional resilience.

Q. What is the Death Line and how often does it come up?

It’s the point where you quit. The less you are prepared mentally, emotionally, physically, or spiritually the more this death line or wall will appear.

The Wall

Q. What is emotional equity?

Just like buying a house, equity is built over time. The more time you own the house and the more money you put into the house over a period time, the more equity you build. Emotional Equity is much like house equity except you are building mental, emotional, physical, and spiritual involvement over time.


Starting a project in one day or week is low emotional equity. Starting and building an organization over 20 years is high emotional equity. A professional athlete or career professional retiring has high emotional equity for his or her career. Their identity is most likely within their career ecosystem. Changing careers or starting a career is built over time, ie emotional equity.


Ultimately, identity issues will be less likely as their focus is on glorifying the Lord with their talents and abilities.

Q. What Exactly is Vision?

There are actually 8 types of visions. Vision Statements are short, portable, easy to understand, memorable, inspiring statements. Vision statements go beyond your personal effort and involve and interaction with God on a daily basis.

Q. When I get an idea its hard for me to remain committed. Why?

Lack of vision and desire for the vision will have you focused on the problems, not the vision.  Discipline starts with your mind, not your actions
Coach Bill Lam Interview

Q. Why are my expectations so high?

Your thoughts and your ability to perform are two different areas at two different positions. Mentally you might be prepared, but physically you are not. Expectations are based on ability, and many times there has not been enough repetition in your foundation for your ability to meet your expectations.

The Wall

Q. Why do I start projects or organizations and never finish them?

You lack vision and desire, and have a warped idea of what it really takes to complete something.

Q. How do I finish projects?

  1. Before you start something, write down your expected timeline, your budget for the project, how many hours you expect to put in, and who needs to help you. Lastly, write down your skill level. Before you begin, ask someone who has done a similar project if your answers are accurate.
  2. If you are going sell this project or product ask yourself how much is going to take to produce? How many do I want to produce? What is the estimated price? In what time frame do you think you can sell the item? Ask someone who has done something similar for their feedback. Next, take the time you want to do it and double it, take the cost you think it’s going to take to produce it and double it, cut the price you think you are going to sell it in half. If the math makes sense, and the mentor says it’s a good idea then go for it.