Marketing Blog - M is Good

How to Prolong the Valley

By | culture, social media
As we go through life we experience peaks and valleys. First comes a peak, and then comes a valley. It’s a rhythm that we cannot escape. One of the things that defines and forms our character is what happens to us in the valley. Integrity, perseverance, and grit are deepened as we work to apply rigor to get out. However, if we refuse to limit ourselves to the first few layers of what happens inside of us in the valley and choose to take the deep dive, we’ll find that...
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R7 Health Assessment

By | R7
M is Good has developed a new tool birthed from decades of experience working within organizations of all sizes and types in developing internal and external marketing and branding initiatives. This assessment tool is inspired by Harvard Business Review, Gallup Research, Speed of Trust, and the Bible. Therefore, the assessment takes a Christian holistic view of the entire organization, going beyond measuring personalities and behaviors. While most personality or behaviour assessment tools assume a targeted approach, the R7 assessment takes a holistic approach to an organization, and exposes specific “gaps”...
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How to find your passion

How To Discover Your Passion

By | R7
"What lies behind us, and what lies before us are but tiny matters compared to what lies within us." -- Ralph Waldo Emerson (1803-1882). Philosopher, Poet, Author, Essayist The desire to chase your passions is what inspires an individual to begin the journey of "how to find your passion." We then go from living a task driven life to a purpose driven life by answering these two questions: what is my purpose and what am I passionate about? It's the idea of leaving a level of bondage to pursue a...
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vision statement examples

Vision Statement Examples

By | R7
Vision is Emotional. God intended vision casting and “understanding the why” to be rooted in our emotions. Good, clean vision statement examples and personal vision statement examples cover the what, who, how and where. Learning how to write a personal mission statement gives an individual better insight on how every part of a vision is equally as important and gives an organization something to stand on. For instance, the neocortex is responsible for the who, what, when, where and how. Its main focus is to respond to rational and analytical thought...
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Digital Marketing Strategy

Digital Marketing Strategy

By | R7
A Digital Marketing Strategy is the plan of action. Benjamin Franklin once said “If you fail to plan, you are planning to fail.” Lets re-read this one more time. Benjamin Franklin once said “If you fail to plan, you are planning to fail.” Let that sink in before reading the next words. We can wait. Ok, moving on. There are countless digital marketing strategy plans, consultants, coaches and planners who have different philosophies on the strategic management process and brand strategy consulting. This includes quarterly plans, bi-annual plans, annual plans, and...
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Strategic Brand Management

By | R7
Building a great brand and company starts with proper strategic brand management! Branding is one of the most misused and misunderstood words in the marketplace today. I know this from my 15 years of working on effective strategic brand management with entrepreneurs, CEOs, organizational leaders, and executive teams. I’ve had my fair share of successes, and failures. While there are many variables that go into building a great brand and a great experience, the first step is building a great brand’s promise. The brand promise is the foundational statement for...
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Integrated Marketing Communications

By | R7
Effective and active listening are important elements of communication. Integrated Marketing Communications ensures that all of forms of communications, such as business communication solutions and strategic business communications, are carefully linked together to work in complete harmony. We’ve all been frustrated and perhaps inspired on both ends of communicating our message through these elements: Internal vs. External Formal vs. Informal Official vs. Unofficial Vertical vs. Horizontal Written vs. Oral Verbal vs. Non-Verbal Every one of these elements are important tools when communicating. When it comes to the R7 Communication phase...
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Critical Thinking Skills

By | R7
Learning the core of critical thinking skills allows you to make better choices. At its core, thinking can be broken down into 3 categories: creative thinking, problem solving, and critical thinking. Creative thinking involves imagining, inventing, changing, designing and creating. Problem solving includes improving, refining, finding, and inventing new criteria to mash up. Critical thinking incorporates analyzing, breaking things down, comparing, categorizing, listing, and ranking. An individual who takes the time to think increases the organizational bandwidth for all solutions. Throwing more tasks and more information at someone will not make them...
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How To Create An Action Plan

By | R7
Now we are ready to take action! Whew! Did we really make it through the R7 health assessment? We are now ready to help you learn how to write an action plan. You are probably asking first “what is an action plan” or better yet "how do I write an action plan"? Before the R7 Health assessment, action is all an organizational leader or executive team knew. In fact, action prior to purpose, vision, and strategy is chaos. Chaos lives on confusion, fear, stress, and anxiety. Interestingly, the logo for chaos is arrows...
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how to write a compelling vision statement

Cattywampus – How To Write a Compelling Vision Statement

By | culture
What Is a Vision Statement? A vision statement is a great place for Satan to sit and wreak havoc and he is certainly doing a good job of it. This is why I use the word cattywampus to describe how the world sees vision statements, mission statements, core values and the mighty brand promise. So if you happen to be confused, tell Satan to get out of your business. I am praying that this article will help you gain some clarity. A vision statement is a vivid idealized description of a...
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