Dr. Dave Jones is a high-performance executive coach and Sport & Performance Psychology specialist with more than 21 years of experience coaching C-suite leaders and elite athletes. As the founder of M is Good, serving over 600 ministry and business organizations worldwide since 2001, and MTT, Mental Toughness Training, Dave brings a proven, results-driven approach to leadership transformation.
Drawing from extensive experience across the NHL, AHL, ECHL, NCAA Division I programs, and Fortune 500 boardrooms, Dave helps leaders break through performance plateaus by addressing what elite athletes and executives share: the need for mental resilience, clarity under pressure, and the ability to execute vision when the stakes are highest. His proprietary R7™ Executive Coaching Process bridges evidence-based performance psychology with Biblical wisdom, equipping leaders to clarify their God-given calling, communicate vision with conviction, and align daily decisions with eternal purpose.
OUR CLIENTS & PARTNERS
Learn about each (R7) step below
Destiny
Embrace your DNA as your Destiny. Every organization has its own DNA, and we believe that’s what drives their Destiny. We begin by discovering what makes you great. Scientists say unraveling one’s DNA would take us to the sun and back over 200 times. We can do it with a few meetings & without the sunblock.
Vision
It’s more than just seeing clearly. It’s having a clearly written image of your future. Habakkuk 2:3 says, “make your vision plain, so that a runner running by will be able to read it and take it with them.” Is your vision easy to understand and remember?
Strategy
At this point, we know who you are and where you’re going. Now what? We help you construct your very own GPS, by charting a destination -- a desired outcome. But we keep it simple, so you and your organization knows what needs to happen and when.
Brand
Here, we help you define your brand’s personality. What it looks like, smells like, feels like, and sounds like. We make sure your DNA and your vision is integrated into all your touch points. So when people bump into you, there’s no confusion about why you do what you do.
Communicate
We pick the best method and medium for communicating your vision. Not all visions are alike, so not all marketing is alike. We help lift your voice in a marketplace where individuals are bombarded with over 15,000 messages a day. Don’t get noticed, get remembered.
Think
'Everyone has a plan, until we get punched in the face,' says heavyweight champ Mike Tyson. Launching your marketing campaign is just the beginning. The marketplace is always changing and staying flexible allows us to adapt and make the right adjustments.
Action
At this point, you’ve got a vision, strategy, branding, marketing, and God Almighty in your corner. But nothing happens, if you don’t make a move. The best step is taking a step. So begin that journey, on the pathway to your destiny.
WHAT PEOPLE ARE SAYING
The R7 Process has helped hundreds of clients achieve their goals...
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