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Building an amazing culture has been so confusing to me over the years, but what is not confusing to me is winning. I have been so blessed to be on winning teams, and what these winning teams always have is a plan. When employees and teammates buy into the overall plan, an amazingly great culture emerges. The R7 plan drives great messaging, which creates a unified and trusted culture.

 I have worked with over 400 ministries worldwide and found the tip of the iceberg in their messaging by praying, thinking, and writing countless vision statements, mission statements, core values, brand promises, and brand-level messaging. Almost weekly, it surprises me that messaging can motivate anyone in the world when it resonates with their God-given passions and abilities. 

Read How to Build a Unified Winning Team That Competes Every Day and Night

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