#12 Apply Rigor - M is Good

One of the best decisions I have ever made was bringing in a leadership development expert who understood messaging and culture. The cost of what we paid him (I thought was expensive) far outweighed the benefits of his knowledge by 2000%. He taught us how to apply rigor. This thought process saved me personally from doubt, anxiety, and stress. It gave my business life for about ten years and inspired me to bring an entirely new depth to my business, clients, and my own spiritual and personal development. I was so fired up about this concept I even built a brand and podcast from the knowledge and wisdom.

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