Skip to main content

If you haven’t read anything from Donald Miller, now is the time. Putting a donate button on the home page and expecting a donation is similar to prostitution, or more subtly, looking at a person on your first date and telling them that you know the name of your future kids. Prospecting is difficult and expensive, but you will never get them into your tribe if you don’t date them first.

Read The Organization is No Longer the Hero: The Client, Donor, or First-Time Guest is the Hero – and You are Their Guide

Share This