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Effective and active listening are important elements of communication.

Integrated Marketing Communications ensures that all of forms of communications, such as business communication solutions and strategic business communications, are carefully linked together to work in complete harmony. We’ve all been frustrated and perhaps inspired on both ends of communicating our message through these elements:

  • Internal vs. External
  • Formal vs. Informal
  • Official vs. Unofficial
  • Vertical vs. Horizontal
  • Written vs. Oral
  • Verbal vs. Non-Verbal

Every one of these elements are important tools when communicating. When it comes to the R7 Communication phase of our process (Step 5), we like to concentrate on the “Who” and the “Why” of the communication cycle.

The “Who” of Communication

We use the Power of Who, written by Bob Beaudine, to execute these communication principles. In his book, Beaudine illustrates that the best things in life are people: family, friends, and occasionally, our neighbors. The next best thing is helping families, friends and neighbors. Obtaining material things, such as cars, houses, and boats are the furthest thing away from feeling productive and having a fulfilled life. As Christian, we long to glorify our God with our talents and our abilities, so having our identity in material objects is trite and empty.

The Best Way to Communicate Who We Are

The best way to communicate who we are to our family, friends and neighbors is through our personal vision statement. The best way to communicate our vision is through our passions. The most effective way to communicate our passions is uncovering and understanding our passions, apply rigor to those passion and developing a personal vision statement. Having our personal vision statement and strategy for our life is the ultimate prize.

Vision brings clarity and understanding to our everyday actions and behaviour which leads down a path to a productive fulfilled God-inspired life. Communicating your vision to friends, family, neighbors and people you meet everyday is the fastest most effective way for people to understand who you are and how you can help them or they can help you. Your personal vision statement is the world series, stanley cup, and super bowl of communicating your “why” to the world.

“If you really want to pursue a worthy goal or make a significant change in your life, don’t go external in your approach, go internal.”  Bob Beaudine

The Biggest Problem

I once asked my senior video editor and a professional hockey player the same question and they both came back with the same answer. I asked the video editor “What is the biggest problem with video editing?”. I asked the professional hockey player “What is the biggest problem with professional hockey?” They both answered. Communication.

Communicating your individual vision or organizational vision through any of the above channels is one of the most impactful forms of integrated marketing communications when dealing with the modern Christian world.  Believing in your personal or organizational vision moves from the neocortex of the brain to the limbic system part of the brain. Once you believe and engage the limbic system there is physiological emotional response. This response engages belief and commitment into your everyday behavior.

The best things in life are free. The best things in life are not things. The value of family, friends, and faith points us to the realization that what matters most in life is all wrapped up in our identity with Christ and how we communicate our passions to inspire people, especially when your vision glorifies God. -Anonymous

The “Why” of Communication

Being passionate about something is what motivates us to pursue it and communicate it with belief. No emotions, no activity! Abraham Maslow (1976), stated all human beings are trying to achieve a sense of importance, a sense of significance, and have a high need to feel capable. In Lee Iacocca’s book Where Have All the Leaders Gone? (2008), he pointed out humans have a need to feel significant and useful leaders must create a culture that inspires and moves associates to pursue goal attainment-both theirs and the organization’s.

Yes there are many books written on the best practices and elements to communicating. I have personally read many of them, and the techniques are outstanding. I have also been around some of the most inspirational people in the world, and they all have started with communicating their “Why” to the world.

“No soldier gets entangled in civilian pursuits, since his aim is to please the one who enlisted him.” – 2 Timothy 2:4 ESV

Here’s How We Can Help

M is Good has developed a new tool birthed from decades of experience working within organizations of all sizes and types in developing internal and external integrated marketing communications and branding initiatives. This assessment tool is inspired by Harvard Business Review, Gallup Research, Speed of Trust, and the Bible; therefore, the assessment takes a Christian holistic view of the entire organization, going beyond measuring personalities and behaviors.

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