Communicating Vision?
Having a clear vision is the first step, but how do you communicate it?
It can be difficult to get others excited and inspired if they aren’t clear about what the underlying vision is.
3 Common Problems With Vision
- You don’t actually have a vision
- You don’t believe in your vision
- You aren’t sure how to communicate your vision
Communicating Vision
To do its job – to clarify, inspire, motivate, and focus the team towards a shared vision of the future – a vision has to be shared.
For vision to win, you need to communicate it early and often.
Answering “What Do You Do?”
When people ask the question, “What do you do?” really means, “how do you make money?”
But when you have a vision, what you do is not how you make money. You are a family member, a spouse, a parent, a business owner.
For Dave, his vision is to unify excellence in the marketplace.
When you lead with vision and value, it can feel like a strange answer. But when you answer with your job title, it’s not serving you or your vision. How you create income is a separate conversation from “what you do.”
Refining Your Vision
If you still have trouble communicating your vision, maybe your vision needs to be refined.
Is your vision a clear solution to a problem? Your vision needs to solve a problem; it’s a solution.
You might need to find the tip of the spear. We can help you find the tip of the spear for your vision and streamline it into an efficient strategy.
Another problem your vision might face is being a part of a commoditized conversation in the marketplace. In a commoditized conversation, you’re saying the same as every other organization in your industry.
If you’re facing a conversation that is commoditized, your vision may be more of a mission than a vision.
Instead, you want your vision to have more rigor. It starts with a vision that creates a differentiated and high-value conversation with consumers, which inspires them to reconsider their status quo and make a change.
Your vision is exactly that: yours. Be excited — and proud — to communicate your vision with others. By doing so, you are letting others know what an exciting future you and your organization have.
