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Communicating Vision?

Having a clear vision is the first step, but how do you communicate it?

It can be difficult to get others excited and inspired if they aren’t clear about what the underlying vision is.

3 Common Problems With Vision

  1. You don’t actually have a vision
  2. You don’t believe in your vision
  3. You aren’t sure how to communicate your vision

Communicating Vision

To do its job – to clarify, inspire, motivate, and focus the team towards a shared vision of the future – a vision has to be shared.

For vision to win, you need to communicate it early and often.

Answering “What Do You Do?”

When people ask the question, “What do you do?” really means, “how do you make money?”

But when you have a vision, what you do is not how you make money. You are a family member, a spouse, a parent, a business owner.

For Dave, his vision is to unify excellence in the marketplace.

When you lead with vision and value, it can feel like a strange answer.  But when you answer with your job title, it’s not serving you or your vision. How you create income is a separate conversation from “what you do.”

Refining Your Vision

If you still have trouble communicating your vision, maybe your vision needs to be refined.

Is your vision a clear solution to a problem? Your vision needs to solve a problem; it’s a solution.

You might need to find the tip of the spear. We can help you find the tip of the spear for your vision and streamline it into an efficient strategy.

Another problem your vision might face is being a part of a commoditized conversation in the marketplace. In a commoditized conversation, you’re saying the same as every other organization in your industry.

If you’re facing a conversation that is commoditized, your vision may be more of a mission than a vision.

Instead, you want your vision to have more rigor. It starts with a vision that creates a differentiated and high-value conversation with consumers, which inspires them to reconsider their status quo and make a change.

Your vision is exactly that: yours. Be excited — and proud — to communicate your vision with others. By doing so, you are letting others know what an exciting future you and your organization have.


My heart is full this morning. That’s the only word that I know how to use to describe what I’m feeling…full of hope, full of excitement…very alive – today is kind of like its own little freedom adventure. I love it! I’m looking forward to more days with a heart full of purpose and destiny.

Debbie Vosburgh

My time with Dave Jones clarified and crystallized my purpose and mission in life, allowing me to quit wasting time on "good" projects and instead spend my life in the "sweet spot" of my passion and purpose!

Rick Green

I have more focus with all my passions - serving the community. I’m able to communicate what I'm here to do, and it's been great because I don't have to waste my time doing things that are not necessary for me.

Jackie Omotosho

Let Us Help You Find Your Vision

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