If you don’t have a web developer that is smarter than you, just quit. You may think you need your best friend to be your VP, but what you really need is a loyal man or woman of God who can mine data for you. Over the years, we have represented well over 500 organizations from all around the world, and everyone appreciates and respects data. In fact, data has now been categorized by the US Intelligence agencies as a weapon. If you don’t have someone who can get data from your ads, website, email, add UTM tracking, or install pixels on your device IDs, then pray for someone to walk into your life who can mine this data for you consistently.
