Vision is Emotional. God intended vision casting and “understanding the why” to be rooted in our emotions.

Good, clean vision statement examples and personal vision statement examples cover the what, who, how and where. Learning how to write a personal mission statement gives an individual better insight on how every part of a vision is equally as important and gives an organization something to stand on.

For instance, the neocortex is responsible for the who, what, when, where and how. Its main focus is to respond to rational and analytical thought and language. Whereas, the limbic system of the brain is responsible for regulating emotions or all of our feelings, such as trust, loyalty, love, hope, and sincerity.

Good, clean vision statement examples and personal vision statement examples cover the what, who, how and where. Learning how to write a personal mission statement gives an individual better insight on how every part of a vision is equally as important and gives an organization something to stand on.

For instance, the neocortex is responsible for the who, what, when, where and how. Its main focus is to respond to rational and analytical thought and language. Whereas, the limbic system of the brain is responsible for regulating emotions or all of our feelings, such as trust, loyalty, love, hope, and sincerity.

Investing time and energy and going the extra mile with your efforts is usually not in the neocortex rational thought category of the brain rather it is more of an emotional decision. Hearing vision, casting vision, and communicating stories of life changing moments are part of the limbic system.

Extraordinary behavior begins with connecting with people on an emotional level, a why level, not a who, what, when, where neocortex level.

Winning hearts and minds to life changing experiences in non profit organizations requires a leader who leads with why. Want to see a ministry fail? Look at their lack of vision. In short, marketing to the heart means casting vision. Creating short, easy to understand, memorable vision statement examples and personal vision statement examples can be more inspiring than a bunch of sentences chocked full with all the details. Marketing to the brain and strictly adhering to logic means staying too close to features, benefits, and value-cost propositions.

Organizations that fail to communicate their vision and sense of why, force the consumer to look at strictly logic based information which could leave the buyer filled with doubt and anxiety about the product and second guess the purchase. Some research has suggests leaving the why behind and leading with only what the consumer wants.

Henry Ford sums it up the best saying “If I had asked people what they wanted, they would have asked for a faster horse.”

Writing a Vision Statement

Writing a short, easy to understand, memorable vision statement and leading with vision throughout the organization engages the limbic system and is a balance between science, core values, beliefs, and passion.

Beliefs, values, and passions are the backbone for crafting a fantastic vision statement. It is our God given desire to feel like we belong. We crave to be around tribes of people who share similar beliefs, passions, and values. When an organization communicates their why with flawless execution, the organization will produce raving fans.

Vision is inspiring and extraordinary when an organization sticks to it for decades and stays true to brand. When an organization takes the time to apply rigor to their vision, these raving fans become dedicated raving fans. A vision statement is a vivid idealized description of a desired outcome that inspires, energizes and helps create a mental picture of the future. And as we know it now, vision engages your clients, donors, and employees emotionally and connects them to an organization and helps them feel like they belong.

Over the years we have crafted many vision statement examples and helped many organizations raise millions of dollars to help grow the Kingdom of God.

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