Strategic Brand Management: Communicate Your Vision

WHEN IT COMES TO STRATEGIC BRANDING & MARKETING, WE’VE DEVELOPED 7 STEPS TO HELP TRANSFORM YOUR VISION INTO REALITY.

The R7 is our award winning health assessment that is completely user friendly and organized in 7 easy steps: Destiny, Vision, Strategy, Brand, Communicate, Think and lastly Action. Each step has a specific purpose for the organization. As we walk through the brand assessment, we will help the organization develop better team communication and a solid foundation.

Destiny:
Embrace your DNA as your Destiny. Every organization has its own DNA, and we believe that’s what drives their destiny. We begin by discovering what makes you great. Scientists say unraveling one’s DNA would take us to the sun and back over 200 times. Our strategic brand management team, in Raleigh, can do it with a few meetings and without sun-block.

Vision:
A Clearly Written Image of your Future. It’s more than just seeing clearly. It’s having a clearly written image of your future. Habakkuk 2:3 says, “make your vision plain, so that a runner running by will be able to read it and take it with them.” Is your vision easy to understand and remember?

Strategy:
Formulate a Strategic Plan of Action. At this point, we know who you are and where you’re going. Now what? Our Brand Consulting team, in Raleigh, will help you construct your very own GPS, by charting a destination — a desired outcome. But we keep it simple, so you and your organization know what needs to happen and when.

Brand:
Build your Brand Through All Touch Points. Here, we help you define your brand’s personality through personality tests and employee engagement. What it looks like, smells like, feels like, and sounds like. Through proper employee engagement, we make sure your DNA and your vision is integrated into all client touchpoints. So when people bump into you, there’s no confusion about why you do what you do.

Communicate:
Communicate the Vision Through Marketing. Our branding and marketing team will help choose the best method and medium for communicating your vision. Not all visions are alike, so not all marketing is alike. We help lift your voice in a marketplace where individuals are bombarded with over 15,000 messages a day. Don’t get noticed, get remembered.

Think:
Reflect on All Steps. Make Adjustments. “Everyone has a plan, until we get punched in the face,” says heavyweight champ Mike Tyson. Launching your marketing campaign is just the beginning. The marketplace is always changing and staying flexible allows us to adapt and make the right adjustments.

Action:
Always Move Forward. Never Stop. At this point, you’ve got a vision, strategy, branding, marketing, and God Almighty in your corner. But nothing happens, if you don’t make a move. The best step is taking a step. So begin that journey, on the pathway to your destiny.

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