First Century Foundations

FIRST CENTURY FOUNDATIONS IS A 40-YEAR-OLD CHRISTIAN NONPROFIT ORGANIZATION DEDICATED TO SUPPORTING BELIEVERS IN ISRAEL THROUGH PRAYER, EDUCATION, AND HUMANITARIAN AID. OPERATING FROM CANADA AND THE UNITED STATES, FCF SERVES AS A BRIDGE BETWEEN CHRISTIAN EVANGELICALS WORLDWIDE AND ISRAELI MINISTRIES.

Using the 7 steps in R7 to help transform vision into reality, First Century Foundations’ digital presence was reimagined and rebuilt with M is Good’s support every step of the way.

Since 1985, First Century Foundations (formerly “Operation Outreach”) has been turning hearts around the world towards the land, people, and God of Israel. What started as a prayer ministry founded by Rev. Clyde and Marion Williamson has grown into a multi-faceted international organization supporting over 70 ministry partners across Israel in 7 strategic categories. In 2020, FCF expanded with the launch of First Century Foundations USA, broadening their reach to American partners and donors. Executive Director Jeff Futers, a pastor of 30 years, hosts the organization’s television show and podcast while traveling extensively between Israel and North America to visit ministries, speak at churches, and strengthen the bridge between the global church and the Holy Land.

But four decades of faithful ministry had created a complex digital footprint that wasn’t doing justice to the scale of what God was doing through FCF. Their digital presence needed a partner who understood their values and could help translate 40 years of Kingdom impact into a modern, strategic online experience. That’s where M is Good stepped in.

The Challenge

First Century Foundations faced complex organizational and digital challenges that were limiting their impact potential. Their messaging architecture had grown increasingly complicated over the years. With programs spanning humanitarian aid, education, prayer mobilization, media production, tours, and a retail shop, the sheer breadth of what FCF does was overwhelming visitors rather than drawing them in. New supporters couldn’t quickly understand who FCF was, what made them different from other Israel-focused nonprofits, or how to take their first meaningful step of engagement.

The online user experience was fragmented. The website had grown organically over many years, and the navigation reflected it. Content was scattered across pages without a clear hierarchy. The donation system, email signups, tour registrations, and shop all existed somewhat independently, creating friction at nearly every point where a supporter might take action. Integration challenges between these systems meant that the team was spending too much time on manual processes instead of ministry.

Beyond the structural issues, their digital optimization was limited. Despite supporting 70+ ministries across Israel, directing 90% of designated donations to the needy in Israel, and producing professional television and podcast content through “Keeping It Israel,” FCF’s search visibility was low. Their social media engagement didn’t reflect the depth of their work on the ground. The website was underperforming relative to the organization’s actual reach, reputation, and the quality of their media content. FCF needed more than a website refresh. They needed a comprehensive digital strategy built on the foundation of their God-given vision.

First Century Foundations with M is Good

We walked alongside the FCF team through each step of our R7 process, tailoring the framework to the unique needs of a nonprofit with 40 years of history and deep roots in Israel-focused ministry.

BRAND MESSAGING

For four decades, First Century Foundations has carried a simple but powerful call: turning hearts around the world towards the land, people, and God of Israel.

FCF isn’t just another charity asking for donations. They are a bridge. A bridge between the global church and the believers, ministries, and communities on the ground in Israel who are doing the work every day. Through humanitarian aid, education, prayer, media, and Holy Land tours, FCF creates pathways for Christians everywhere to participate in what God is doing in Israel.

Whether it’s providing food boxes to suffering families in southern Israel through the Joseph Project, supporting worship communities like Kehilat Kerem El and Tehilat Yah, equipping students through educational programs, or mobilizing thousands of intercessors through the Israel Prayer Watch, FCF is there. On the ground. In the gap. For 40 years and counting.

When you partner with First Century Foundations, you’re not just writing a check. You’re joining a movement of believers who understand that standing with Israel isn’t optional. It’s biblical. And it starts with prayer, education, and the kind of hands-on humanitarian care that changes lives one family at a time.

OUR R7 SOLUTION

Destiny: Identified Their Core Calling and Digital Mission

We started where every R7 engagement starts: with purpose. FCF had a 40-year legacy, but the core calling needed to be distilled into language that could drive every digital decision. We worked with Jeff Futers and the FCF leadership team to sharpen the organization’s digital mission. FCF’s destiny is rooted in connecting the global church to the land, people, and God of Israel, and we made sure that calling was reflected clearly in every page, every email, and every touchpoint.

Vision: Created Clear User Journey Mapping

With the destination clear, we mapped out how different audiences should experience FCF online. A first-time visitor exploring Israel ministries for the first time needs a different path than a longtime donor considering a tour, or a pastor looking for resources on the Hebraic roots of Christianity. We built distinct user journeys connecting emotional resonance with practical next steps: learn about the ministries, join the Israel Prayer Watch, sign up for the “Keeping It Israel” podcast, register for a tour, plant a tree in Israel, or make a financial gift. Each path was designed to deepen engagement at every stage.

Strategy: Streamlined Navigation and Content Architecture

The old FCF website had accumulated pages and sections over many years without a unifying architecture. We restructured the entire site with clear, purpose-driven navigation: Who We Are, Projects, Media, Tours, Events, Shop, War Relief, and a prominent Donate button. Every page was given a defined role in the overall strategy. Awareness content (the TV show, podcast, Miraculous Victories of Israel series, blog, newsletter) feeds into engagement content (ministry profiles, prayer resources, project updates), which leads to conversion opportunities (donate, register for a tour, partner sign-up, shop). The 3-Day Prayer Challenge was implemented as a lead magnet to capture new supporter emails and begin the relationship with immediate spiritual value.

Brand: Maintained Ministry Authenticity While Modernizing Appeal

This was one of the most important and delicate parts of the engagement. FCF has a loyal base of supporters who love the organization for its warmth, its heart, and its authenticity. We couldn’t lose any of that. At the same time, the visual and digital presentation needed to feel current enough to reach the next generation of supporters. We maintained the ministry’s theological DNA and voice while updating design elements, imagery, and digital presentation. The logo treatment with the Star of David and dove symbol was preserved and featured prominently. The tagline “Turning hearts around the world towards the land, people and God of Israel” became the anchor for all branded content. Color palettes, typography, and photography were refined to feel professional and modern without becoming corporate or cold.

Communicate: Enhanced SEO and Engagement Strategies

We enhanced FCF’s search engine optimization across the board, optimizing page titles, meta descriptions, header structures, and content for keywords related to Israel ministries, Christian nonprofit support, Holy Land tours, and humanitarian aid. Blog content was developed to answer real questions people search for about supporting Israel and understanding the Hebraic roots of Christianity. Email marketing was refined to increase open rates and donor engagement through the newsletter, and the “Keeping It Israel” podcast was positioned as a primary content engine, creating new entry points for audiences across Apple Podcasts, Spotify, YouTube, and the FCF website. Social media strategy was developed across Facebook, Instagram, YouTube, and X to amplify Jeff Futers’ speaking engagements (including NRB 2026 in Nashville), ministry updates from the field, and the organization’s media content.

Think: Implemented Analytics for Continuous Optimization

We established KPIs and tracking systems that gave the FCF team clear visibility into what was working and what needed adjustment. Website traffic, donor conversion rates, email performance, podcast downloads, social media engagement, and tour registrations were all brought under a single analytics framework. This wasn’t a one-time audit. We built a system for ongoing, data-informed decisions so the team could continue optimizing their digital presence over time.

Action: Delivered Measurable Increases in Donations and Engagement

Everything we built was measured against real outcomes. The R7 process produced tangible results across every key metric, from donor acquisition to supporter engagement to ministry visibility.

WEBSITE & MEDIA CREATIVE | The Results

During First Century Foundations’ partnership with M is Good, the organization experienced a transformation in how they communicate their 40-year mission to the world. The digital experience now matches the depth and credibility of four decades of on-the-ground ministry in Israel. Supporters can easily navigate from learning about FCF’s work to taking meaningful action, whether that’s praying, giving, joining a tour to the Holy Land, or partnering with a specific ministry.

INTANGIBLES

Increased fundraising through a clearer, more compelling digital donor journey with a streamlined donation process and improved calls-to-action across all pages.
Expanded partnership network now supporting 70+ Israeli ministries across 7 strategic categories, including humanitarian aid, worship communities, education, single mothers, Holocaust survivors, refugees, and immigrants.
Enhanced prayer mobilization through the Israel Prayer Watch and new digital prayer tools, including the 3-Day Prayer Challenge lead magnet that captures new supporters and begins the relationship with immediate spiritual engagement.
Increased educational impact through the launch and growth of the “Keeping It Israel” podcast with Jeff Futers, establishing FCF as a go-to voice on Israel-related topics for the Christian community.
Improved donor retention through transparent reporting and regular impact updates, reinforcing FCF’s commitment that 90% of designated donations go directly to supporting the needy in Israel.
Enhanced ministry partner relationships with clear funding categories and individual project profiles, allowing donors to see exactly where their gifts are going and the people whose lives are being changed.
Improved supporter communication through optimized email marketing, newsletter strategy, and a consistent content calendar across all digital channels.
Modernized brand presentation that preserved the ministry’s 40-year legacy while positioning FCF to reach a new generation of supporters across North America and beyond.

METRICS

70+

Israeli ministries supported across 7 strategic categories.

90%

Of designated donations directed to supporting the needy in Israel.

40

Years of faithful ministry, now matched by a digital presence built for the next 40.

The R7 Process has helped hundreds of clients achieve their goals… will you be next? Let’s chat.

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Frequently Asked Questions

What is First Century Foundations?

First Century Foundations is a Christian nonprofit organization founded in 1985 (formerly “Operation Outreach”) that serves as a bridge between Christian evangelicals worldwide and Israeli ministries. Operating from Canada and the United States under Executive Director Jeff Futers, FCF supports believers in Israel through prayer, education, and humanitarian aid. They partner with over 70 ministries across Israel in 7 strategic categories, and 90% of their designated donations go directly to supporting the needy in Israel. FCF also produces the “Keeping It Israel” podcast and television show, leads Holy Land tours, and runs the Israel Prayer Watch prayer mobilization network.

What digital marketing challenges do Christian nonprofits face?

Christian nonprofits, especially those with decades of faithful ministry behind them, often face digital challenges that don’t match the quality of their on-the-ground work. Common issues include complex messaging architectures that confuse new visitors, fragmented website experiences with no clear user journey, disconnected donation and communication systems that create friction for supporters, low search visibility despite significant ministry impact, and social media engagement that doesn’t reflect the depth of their programs. These organizations need a partner who understands both the digital marketing landscape and the faith-driven values that guide their mission. M is Good has worked with over 400 Christian organizations to solve these exact challenges.

How does M is Good help Christian nonprofits with digital marketing?

M is Good uses a proprietary 7-step process called R7 to transform an organization’s God-given vision into a digital reality. For Christian nonprofits, this starts with clarifying the core mission and identifying the digital strategy that will serve it best. The R7 process then moves through user journey mapping, content architecture, brand development, SEO and engagement strategy, analytics implementation, and measurable action. For organizations like First Century Foundations, this meant rebuilding the website navigation around clear supporter pathways, developing a lead magnet strategy, optimizing for search, refining email marketing, and positioning media content like podcasts and video as audience growth engines. M is Good brings both faith-forward values and data-driven marketing expertise to every engagement.

What is the R7 process for nonprofit marketing?

The R7 process is M is Good’s framework for turning an organization’s vision into reality. The seven steps are Destiny (clarifying purpose), Vision (mapping the supporter journey), Strategy (building the content and navigation architecture), Brand (developing a consistent, authentic identity), Communicate (executing SEO, email, social, and content strategies), Think (implementing analytics and KPIs), and Action (delivering and measuring real results). For nonprofits, R7 means you don’t just get a new website or a marketing plan. You get a strategic partner who walks alongside you to make sure your digital presence is as faithful and impactful as your ministry itself.

How can a Christian nonprofit improve online fundraising?

Improving online fundraising starts with clarity. If a new visitor can’t understand your mission, see the impact of their potential gift, and take action within a few clicks, you’re losing donors. M is Good helps Christian nonprofits build clear donor journeys that connect the emotional weight of their work to simple, frictionless giving experiences. This includes optimizing website navigation, creating compelling landing pages, developing lead magnets that begin the relationship with value, refining email campaigns for retention, and implementing analytics to track what’s working. For First Century Foundations, this meant streamlining everything from the homepage to the donation page so supporters could move from awareness to action without getting lost along the way.