Case study
Voice of Judah Israel
An Israel-focused ministry raising support from Christians and churches across the United States.
Voice of Judah Israel came to M is Good in October 2023. Since then we have run its Meta and Google advertising, its Google Ad Grant, SEO and AI search content, direct mail support, a website redesign and the donor reporting that ties them together.
Using the R7 Process, M is Good helped Voice of Judah Israel turn advertising into a measurable source of new donors.
54
New donors from Meta ads, October 7 to December 2024, vs 15 in the same period of 2023
$56,100
Raised from those ads, vs $7,500 a year earlier
3.7x
Return on that campaign, vs 0.2x a year earlier, on $15,000 in spend vs $43,900
The problem
VOJI was spending real money on advertising without a clear picture of what it returned. In the fall of 2023, Meta ads cost $43,900 over roughly ten weeks and brought in 15 new donors and $7,500, a return of about 0.2x. Search visibility was modest, and there was no single report that connected ad spend to new donors and gifts.
The turning point came in late 2024. A Meta campaign around the first anniversary of October 7 brought in 54 new donors and $56,100, against 15 donors and $7,500 in the same weeks of 2023, on about a third of the spend.
The journey
October 2023
VOJI begins working with M is Good.
February 2024
Year-over-year SEO tracking begins; every comparison since has been positive.
October to December 2024
The October 7 anniversary campaign brings in 54 new donors and $56,100.
2025
New donors and organization-wide giving both rise over 2024.
October 2025
Tracked marketing reaches 406 new donors and $715,000 donated since reporting began.
October 2026
Google search clicks are up 48% year over year.
The R7 Process at work
Strategy: Fewer, Better Campaigns
We concentrated the budget on the moments when VOJI’s supporters were most ready to give, starting with the October 7 anniversary, and cut spend that wasn’t producing donors.
Communicate: Meet Donors Where They Search and Scroll
We run Meta and Google ads, the Google Ad Grant, SEO and AI search content, and support VOJI’s direct mail, so a supporter who sees the ministry in one place finds a consistent message in the next.
Think: Measure New Donors, Not Clicks
We built donor KPI reporting that tracks marketing spend, new donors, money donated and return in one place, and we review it with the VOJI team in regular meetings.
Action: Keep Improving the Front Door
We redesigned the website and keep publishing content that answers the questions VOJI’s supporters search for.
Advertising became a reliable source of new donors
During VOJI’s partnership with M is Good, advertising went from a cost center to a reliable source of new donors.
One report that connects marketing spend to new donors and dollars raised
A campaign calendar built around the moments VOJI’s supporters care about most
A redesigned website and a growing library of search content
An honest note on attribution
VOJI’s total giving rose 11% in 2025, to $1.97 million from $1.77 million, but that figure covers every channel, including direct mail, churches and major gifts, so we don’t credit it to marketing alone. The donor and return figures above come from tracked campaigns only.
Metrics
| Result | Detail |
|---|---|
| 406 new donors | From tracked marketing through October 31, 2025: $715,000 donated on $208,500 in spend (3.43x) |
| +18% | New donors, January to September 2025 vs 2024 (168 vs 142) |
| +48% | Google search clicks, two weeks to October 22, 2026 vs a year earlier (2,580 vs 1,740) |
Frequently asked questions
What is Voice of Judah Israel?
Voice of Judah Israel is an Israel-focused Christian ministry supported by donors and churches in the United States.
How did M is Good improve VOJI’s ad results?
We focused the budget on the moments supporters were most ready to give, starting with the October 7 anniversary, and measured success by new donors and dollars raised. The 2024 campaign spent about a third of the prior year’s budget and raised more than seven times as much.
Does VOJI use the Google Ad Grant?
Yes. M is Good manages VOJI’s Google Ad Grant alongside its paid Meta and Google campaigns.
See how we help ministries through nonprofit and ministry marketing, or read how we served Jerusalem Institute of Justice and Bridges for Peace USA.
The R7 Process has helped hundreds of clients achieve their goals.
Will you be next? Let’s talk about your ministry’s story and where it can reach more people.
