Plan To Win
How to manage your fear, lust, anger and pride while building your Christian organization. The new book from Dr. Dave Jones.
What is Plan To Win?
Plan To Win is a 2026 book by Dr. Dave Jones, founder of M is Good, published by r7 Books. It names four toxic motivators (fear, lust, anger and pride, or FLAP) that can hijack a leader’s decisions, and shows Christian leaders how to manage them while building their organization.
Available in hardcover (260 pages, ISBN 979-8905048838) and Kindle (283 pages).
The four toxic motivators (FLAP)
Fear
How fear of failure, loss or criticism can quietly shape decisions that should be made by vision.
Lust
How an unchecked hunger for more (money, recognition, control) pulls leaders away from their calling.
Anger
How unresolved anger shows up in teams and culture, and what it is really telling a leader.
Pride
How pride blinds leaders to feedback and keeps organizations from getting healthier.
Take the free FLAP assessment
Find out which toxic motivator is driving your decisions. The free assessment at plantowintoday.com has 23 questions, takes under six minutes and gives you a complete profile.
Listen to The Plan to Win Podcast
Dr. Dave Jones brings the ideas in the book to life with Christian leaders on The Plan to Win Podcast.
As featured in
About the author, Dr. Dave Jones
Dr. Dave Jones is a high-performance executive coach and Sport & Performance Psychology specialist with more than 25 years of experience coaching C-suite leaders and elite athletes. He founded M is Good, a Christian marketing agency in Raleigh, NC, in 2001, and created the R7 Framework.
His first book, Vision Wins, focuses on writing a clear vision. Learn more about M is Good or executive coaching with Dr. Dave.
Frequently Asked Questions
What is Plan To Win about?
Plan To Win is a book by Dr. Dave Jones about the four toxic motivators that can quietly drive a leader’s decisions: fear, lust, anger and pride (FLAP). It shows Christian leaders how to recognize those motivators and manage them while building a healthy organization.
Who wrote Plan To Win?
Plan To Win was written by Dr. Dave Jones, founder of M is Good, a Christian marketing agency in Raleigh, NC, executive coach, author of Vision Wins and host of The Plan to Win Podcast.
When was Plan To Win published?
The Kindle edition was released on July 7, 2026, and the hardcover on July 21, 2026, by r7 Books.
Where can I buy Plan To Win?
Plan To Win is available on Amazon in hardcover (ISBN 979-8905048838) and Kindle editions.
What is FLAP?
FLAP stands for Fear, Lust, Anger and Pride, the four toxic motivators described in Plan To Win. The free FLAP assessment at plantowintoday.com takes under six minutes and shows which motivator is most active in your decisions.
Is there a Plan To Win podcast?
Yes. The Plan to Win Podcast, hosted by Dr. Dave Jones, features conversations with Christian leaders based on the ideas in the book.
Ready to plan to win?
Get the book, take the assessment, or talk with Dr. Dave about coaching for your leadership team.
