Case study
Hope Clinic
A pregnancy resource medical clinic in Hattiesburg, Mississippi, offering free pregnancy tests, ultrasounds and STD testing.
Hope Clinic began working with M is Good in June 2023. We manage its Google Ads, local search presence, SEO and AI search content, and its WordPress website.
Using the R7 Process, M is Good helped Hope Clinic become easier to find for the women who need it most.
+53%
Google Business Profile calls, January 2024 vs January 2023 (66 vs 43)
+86%
Profile calls, April 2024 vs April 2023, with interactions up 35%
+102%
Profile interactions, November 2024 vs November 2023, with calls up 46%
The problem
A woman facing an unexpected pregnancy in Hattiesburg usually starts with a phone search. Hope Clinic needed to show up in that moment, in maps and search results crowded with other options, and make it easy for her to call.
The clearest measure of that work is the phone. Between late 2023 and mid-2025, calls from Hope Clinic’s Google Business Profile rose year over year in the months we tracked, often by 50% or more.
The journey
June 2023
Hope Clinic begins working with M is Good.
January 2024
Profile calls reach 66 for the month, up from 43 a year earlier.
November 2024
Calls up 46% and profile interactions more than double year over year.
March 2025
67 calls, up 72% year over year.
August 2025
90 calls, up 70% year over year.
The R7 Process at work
Strategy: Win the Local Search
We focused on the searches women in the Hattiesburg area make most, and on the Google Business Profile, which is where many of them decide to call.
Communicate: Answer Her Questions Honestly
We write clear, accurate articles and service content that answer the questions women search for, and keep the clinic’s listing accurate and active.
Think: Track Calls Month by Month
We report calls and profile interactions every month against the same month a year earlier, so the clinic sees real growth and not seasonal swings.
Action: Keep the Site and Ads Working
We manage the WordPress site and the clinic’s Google Ads, adjusting campaigns as Google’s rules for pregnancy centers change.
More women found the clinic and called
During Hope Clinic’s partnership with M is Good, more women found the clinic and called.
A listing and website that answer women’s real questions
Monthly reporting the clinic’s leadership can read at a glance
Campaigns that adapt as Google’s rules for pregnancy centers change
Metrics
| Result | Detail |
|---|---|
| +72% | Profile calls, March 2025 vs March 2024 (67 calls), with interactions up 69% |
| +70% | Profile calls, August 2025 vs August 2024 (90 calls) |
Frequently asked questions
What is Hope Clinic?
Hope Clinic is a pregnancy resource medical clinic in Hattiesburg, Mississippi, offering free pregnancy tests, ultrasounds and STD testing.
Why measure Google Business Profile calls?
For a local clinic, the profile in Google search and maps is often the first and last thing a woman sees before she calls. Calls from the profile are a direct, countable sign that the clinic is being found.
Why compare each month to the same month a year earlier?
Calls rise and fall with the seasons. Comparing a month to the same month last year shows real growth instead of normal swings.
See how we help pregnancy centers through pregnancy center marketing, or read how we served The Keim Centers.
The R7 Process has helped hundreds of clients achieve their goals.
Will you be next? Let’s talk about your center’s story and where it can reach more people.
