Building a dynamic team with well-rounded skills is absolutely essential to every business. You may think you need your best friend to be your VP, but what you really need is a loyal man or woman of God who can mine data for you and shoot it to you straight. Friendship can only take you so far in business, and yes-men hardly make revolutionary advisors. It is much more important to have the right people in the right positions to help bring your vision over the finish line.
The Church is described as a Body with many members in 1 Corinthians 12. Specifically, in verses 22-23, scripture says, “The parts of the body that seem to be weaker are indispensable, and on those parts of the body that we think less honorable we bestow the greater honor, and our unpresentable parts are treated with greater modesty.” It’s easy to get lost in the dazzling eyes of the body and forget the all-important liver just beneath the surface. It’s the same with some of the members of our business teams. While they work behind the scenes, their function is indispensable.
Positions that have recently shown incredible value on business teams are data specialists. If you don’t have a web developer that is smarter than you, just quit. It will be nearly impossible for you to do your job to the best of your ability without this role being filled with a high-caliber employee. Over the years, M is Good has represented well over 500 organizations from all around the world, and everyone appreciates and respects data. In fact, data has now been categorized by the US Intelligence agencies as a weapon. Data doesn’t lie, it’s multilingual, and has deadly accuracy. If you don’t have someone who can get data from your ads, website, email, add UTM tracking, or install pixels on your device IDs, then pray for someone to walk into your life who can mine this data for you consistently. As studies show, this isn’t a position that’s going away anytime soon.
The Digital Age has come, and it is here to stay. If businesses can’t keep up with technology’s set speed, they will quickly fall behind and become obsolete. Staying fresh and relevant is essential for business. I wonder where Blockbuster might be today if they hadn’t turned down the opportunity to buy Netflix for $50 million. There are probably some ticked-off data specialists still in their Blockbuster blue polos, shaking their heads at their advice falling on deaf ears. However, this is a harrowing example for all business structures. More than ever, these data-extraordinaires stand at the helm of the ship, waiting for the captain’s orders to steer and direct the business through the wild sea. That is if business owners will get behind the curve.
In the coming days, consider how your business is utilizing its data roles. Are there any blind spots, which would keep your business from maintaining its relevance and functionality? Take time to pray over each position your business houses, and ask the Holy Spirit to reveal if you have a team of best friends or the right people for the job. If you find there is any lack of unity, resource, or innovation, God is the ultimate data specialist – ask Him for His insight and direction.