"What lies behind us, and what lies before us are but tiny matters compared to what lies within us." --…
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Donor retention is one of the biggest challenges facing churches and ministries today. Many congregations pour significant time into welcoming…
Marketing ROI is one of the most important numbers a business owner can track, yet it remains one of the…
Key Characteristics of Effective Account Management Through my short time here as an account manager with M is Good, I…
For the past several years, there has been a shift in the philosophy of “Thank You.” In the late ’90s…
Vision is Emotional. God intended vision casting and “understanding the why” to be rooted in our emotions. Good, clean vision statement…
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A Digital Marketing Strategy is the plan of action. Benjamin Franklin once said “If you fail to plan, you are…
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Building a great brand and company starts with proper strategic brand management!Branding is one of the most misused and misunderstood…
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Effective and active listening are important elements of communication.Integrated Marketing Communications ensures that all of forms of communications, such as…
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Now we are ready to take action! Whew! Did we really make it through the R7 health assessment? We are now…
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Learning the core of critical thinking skills allows you to make better choices. At its core, thinking can be broken down…
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Donor retention is one of the biggest challenges facing churches and ministries today. Many congregations pour significant time into welcoming…
Read More 
Marketing ROI is one of the most important numbers a business owner can track, yet it remains one of the…
Read More Key Characteristics of Effective Account Management Through my short time here as an account manager with M is Good, I…
Read More For the past several years, there has been a shift in the philosophy of “Thank You.” In the late ’90s…
Read More 
How to market a church is a question many faith leaders ask when trying to grow their congregation and connect…
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What is Christian marketing? It is the practice of promoting a business, ministry, or organisation using strategies that are grounded…
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The game of digital visibility has changed. For years, the playbook was SEO: optimize your site, climb the rankings, and…
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Discover what AI search is, how it differs from traditional Google search, and how AI-powered search engines are changing SEO,…
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Learn what Answer Engine Optimization (AEO) is, how it differs from SEO, and how to optimize content for AI search,…
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Ever feel like you're checking all the boxes—good job, decent income, responsibilities handled—but still drifting without clear direction? You're not…
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