branding Archives - M is Good

The Power of Thank You

By | branding, marketing, R7
For the past several years, there has been a shift in the philosophy of “Thank You”. In the late ’90s and early 2000s, the “Power of Thank You” was simple and common in our everyday dialogue. It was more of a quid pro quo (something that was given or taken in return for something else). Consumers would see a “Thank you” occur in tangible forms like notes, emails, and even a gift card. Because of the onslaught of digital consumption, the “Thank You” philosophy as we know it has shifted....
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