Case study
Christ Preparatory Academy
A University-Model Christian school in the Kansas City area with more than 280 students and 400 athletes.
Christ Preparatory Academy is a University-Model Christian school in Lenexa, Kansas. It began working with M is Good in February 2025. We redesigned its website, run its Google Ads and SEO, design its print materials and support its capital campaign for a new campus.
Using the R7 Process, M is Good helped Christ Preparatory Academy reach more families for less, and carry its vision to donors.
$7.31 to $0.38
Search ad cost per click, May 2025 vs the 14 days to September 1, 2026
4.4% to 21.2%
Search ad click-through rate over the same period
2x
Website visitors, August 2026 vs August 2025 (17,000 users in 30 days)
The problem
Families researching Christ Prep needed fast answers about tuition, the University-Model schedule, athletics and campus life, but that information was spread across separate sites and an outdated design. Early search ads were expensive and drew few tour requests. And as the school reached capacity and planned a new campus, it needed materials that could carry its vision to donors.
The results show up in both reach and cost. Search ads that cost $7.31 per click in May 2025 cost $0.38 by late August 2026, and the website drew twice as many visitors in August 2026 as a year earlier.
The journey
February 2025
Christ Prep begins working with M is Good.
March 2025
Messaging and branding aligned with the board’s capital campaign planning.
May 2025
Google Ads launch at $7.31 per click and a 4.4% click-through rate.
Late summer 2025
The redesigned website launches before the school year.
November 2025
Scheduled tours tracked at $58.67 each.
August 2026
Website visitors double year over year, fall tours fill, and search ads reach a 21% click-through rate at $0.38 per click.
The R7 Process at work
Brand: Align the Message With the Vision
We worked with the board to align the school’s messaging and branding with its capital campaign, and designed its "Ministry & Vision 2026-2027" brochure.
Communicate: One Website Parents Can Use
We redesigned christprep.com, launched in late summer 2025, consolidated the separate athletics site into it, and built an events calendar where every event has its own page.
Think: Make Every Ad Dollar Count
We tightened targeting and negative keywords so the budget reached families looking for a Christian school in the Kansas City suburbs, and tracked tour requests as conversions.
Action: Answer Questions Before They’re Asked
FAQ sections on key pages, starting with athletics, help parents and AI tools get clear answers about the school.
More families found the school, for a fraction of the cost
During Christ Prep’s partnership with M is Good, more families found the school, each click cost a fraction of what it once did, and the school’s vision reached donors in print.
One website for academics, athletics and events
Capital campaign materials that tell the school’s story to donors
A budget that reaches the right families instead of every searcher
Metrics
| Result | Detail |
|---|---|
| +160% | Website contact forms, August 2026 vs July 2026 |
| $58.67 | Cost per scheduled tour, November 2025 |
| Full | Fall 2026 tours booked before the season began |
Frequently asked questions
What is Christ Preparatory Academy?
Christ Preparatory Academy is a University-Model Christian school in Lenexa, Kansas, serving more than 280 students and 400 athletes.
What is a University-Model school?
A University-Model school combines classroom days on campus with structured learning days at home, so parents and teachers share in each student’s education.
How did M is Good lower Christ Prep’s ad costs?
We narrowed targeting to families searching for a Christian school in the area, added negative keywords to stop wasted clicks, and improved the ads and landing pages so more of the right people clicked.
See how we help schools through Christian school marketing and Christian web design.
The R7 Process has helped hundreds of clients achieve their goals.
Will you be next? Let’s talk about your school’s story and where it can reach more people.
