Case study
Revival Nation
A ministry calling believers to revival, known for its annual ARMED conference.
Revival Nation, formerly Encounter Today, began working with M is Good in May 2024. We run its event and ticket advertising, Meta and Google ads, its Shopify store, website, SEO and AI search content, and email.
Using the R7 Process, M is Good helped Revival Nation fill its ARMED conference and grow the online store that supports the ministry.
+117%
ARMED tickets, 2024 vs 2023 (269 vs 124)
+26%
ARMED tickets, 2025 vs 2024 (340 vs 269)
$42 to $8
Ad cost per Facebook ticket sale, 2024 to 2025 (141 Facebook sales in 2025 vs 98)
The problem
ARMED is the ministry’s flagship gathering, and in 2023 it sold 124 tickets. Revival Nation needed more people in the room without spending more than the event could bear, and it needed its website and store to keep supporters engaged between conferences.
The ARMED conference shows the change most clearly. Ticket sales grew from 124 in 2023 to 269 in 2024 and 340 in 2025, while the ad cost of each Facebook ticket sale fell from $42 to $8.
The journey
May 2024
Encounter Today, now Revival Nation, begins working with M is Good.
August 2024
ARMED sells 269 tickets, up from 124 in 2023, at a 4.6x return on $4,129 in ads.
August 2025
ARMED sells 340 tickets. Facebook cost per ticket sale falls to $8, and the online store’s orders are up 150% year over year.
2026
Ongoing event, store, website and search work.
The R7 Process at work
Strategy: Build the Campaign Around the Event Calendar
We planned ticket advertising in phases leading up to ARMED, with budget weighted toward the weeks when people actually decide to attend.
Communicate: Sell Tickets Where Supporters Already Are
Facebook and Instagram drove the largest share of ticket sales, supported by Google ads and email to the ministry’s list.
Think: Watch Cost per Sale, Not Clicks
We measured every campaign by tickets sold and cost per sale, and shifted spend toward what worked from one year to the next.
Action: Keep Supporters Engaged Year Round
We manage the website and Shopify store, and publish search content that keeps Revival Nation visible between events.
More people came to ARMED, and each ticket cost far less to sell
During Revival Nation’s partnership with M is Good, more people came to ARMED and each ticket cost far less to sell.
A repeatable launch plan for each year’s conference
Clear numbers on which channels sell tickets
An online store that supports the ministry between events
Metrics
| Result | Detail |
|---|---|
| 5% vs 3% | Ticket page conversion rate, 2025 vs 2024 |
| 14x | Return on ticket advertising in 2025, up from 4.6x in 2024 |
| +150% | Online store orders, August 2025 vs August 2024 (252 orders), with sales up 63% |
Frequently asked questions
What is the ARMED conference?
ARMED is Revival Nation’s annual conference.
How did M is Good lower the cost of each ticket sale?
We built each year’s campaign on what the previous year’s numbers showed, focused spend on the audiences and weeks that produced sales, and improved the ticket page so more visitors bought.
Does M is Good market Christian events?
Yes. We plan and run ticket advertising, landing pages and email for conferences and ministry events, and measure each campaign by tickets sold and cost per sale.
See how we help ministries through nonprofit and ministry marketing and paid advertising, or read how we served Seeking Hope.
The R7 Process has helped hundreds of clients achieve their goals.
Will you be next? Let’s talk about your event or ministry and where it can reach more people.
