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The stress of this statement is a tough pill to swallow. Here is what I have realized: within running and managing a Christian ad agency, there are a thousand choices to make in a week. However, I don’t have to die on every hill with the right decisions. It’s okay to A/B test, say that you are wrong, or that you don’t know the answer. What is important is to control the vision. A checked attitude and steady emotions will be your best friends.


“For you to win the biggest moments, you have to bring the biggest controlled attitude.” All Black Rugby Head Coach, Ian Foster


Read You Don’t Have to Win All the Moments, Just the Big Ones